| ROCHESTER, N.Y., May 21, 2008
-- Ensure the impact of your company's name for promotions and giveaways by printing
it on chewing gum packages that stick around long after the flavor disappears.
Cater to the avid vacationer with travel guides customized for specific cities
and regions. These are just two ways digital print technology is transforming
our world. At drupa next week in Germany, Xerox Corporation and its customers
will show off 50 such ways for print providers to make money with these applications.
Xerox will demonstrate a wide variety of digital print applications
at its drupa stand that illustrate how customers are using digital technology
to grow pages and profits. On display will be some of the high-value applications
that are driving the greatest opportunities in digital production, including
books and manuals, personalized collateral, transpromo pieces, direct marketing,
and hybrid offset and digital applications. Also featured will be innovative
business applications that have emerged as new growth opportunities for digital
printing such as packaging and photo specialty products including personalized
photo books and calendars.
"Applications are the language of our customers,"
said Quincy Allen, president, Xerox Production Systems Group. "Print providers
of all sizes are creating some amazing applications with Xerox technology. Visitors
to our stand at drupa will be inspired by these best practices and can learn
how to adopt these solutions with their own customers and prospects."
Drupa attendees can learn how to produce these solutions at
Xerox conversation stations by talking to both Xerox specialists and the customers
creating the applications. Attendees can collect collateral pieces that highlight
30 of the applications including the Xerox and partner workflow and technology
that were used to produce each one.
Real-life applications on display include:
- Books and Manuals:
Series of popular local travel guides with book blocks printed on the Xerox
Nuvera™ 288 Digital Perfecting System, color inserts printed on the
iGen3™ 110 Digital Production Press, and covers produced on the Heidelberg
Speedmaster SM 52.
- Collateral: Catalogues
produced for Vaillancourt Folk Art for their hand-painted, collectable chalkware
figures, produced on a new Xerox digital color system being announced at the
show.
- Transpromo: Personalized
letters produced on the Xerox iGen3 110 Digital Production Press and developed
for telecommunications company debitel AG to improve customer relationships
while increasing revenue through the cross-selling of other products and services.
- Direct Marketing:
Postcards printed on the Xerox DocuColor™ 5000 Digital Press for Polish
Pottery to differentiate their colorful products and help to generate store
traffic.
- Offset and Digital:
Hybrid production of books for the German-Dutch company Shaker Verlag printed
on Xerox 650/1300 Continuous Feed Printers with offset covers.
- New Business:
Personalized packaging for chewing gum produced for Personal Media Solutions
b.v. using a Xerox iGen3 110 Digital Production Press.
Print providers receive support from Xerox's ProfitAccelerator™
Digital Business Resources collection to help create, produce and sell digital
applications to quickly develop or grow their digital printing business.
To learn more about key applications visit www.xerox.com/digitalprofit,
or to pre-register for a fully tailored visit to the Xerox drupa stand, visit
www.xerox.com/drupa.
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